On May 22, Bayern Munich from Germany will meet Inter Milan from Italy in the UEFA Champions League Final, probably the biggest match in club soccer world wide. Flashback. Just half a year ago, in late November 2009, Bayern was only placed seventh in the domestic Bundesliga, six points behind the league leaders, and third [...]
In many sports, statistics are used to extrapolate what future performance could be. But what does it mean when a baseball player has a ten game hitting streak? Is he more likely to hit in the next game than a player who did not have a hit in the previous game? Or if a basketball player [...]
Have you ever been to a boxing match? What were the the other spectators like? And if you haven’t been to a fight: What is your image of the people that go there? Especially those in the front rows? If you are now thinking about pimps, criminals, friends of Don King or a combination of [...]
The playoffs in the best basketball league in the world, the NBA, just started last Saturday. For that occasion, the NBA put together an advertising video that combines parts from player interviews. The main theme of the video is “Focus”. Focus is not only a good idea when you are playing in the NBA playoffs [...]
Today I will talk about a very sad story. And the link from sports to business is quite controversial this time, so please do not understand this as a one-on-one comparison, but as an abstract link instead. This time we go to France: The issue of hooliganism is not a new one in soccer, however [...]
Do you know this situation? You are reading an article about the game last night in your newspaper or on the internet and it feels totally boring, just like a million articles you’ve read before. The report is nothing special – no new idea, no interesting story surrounding it – just the game facts linked [...]
Arthur Antunes Coimbra is probably to soccer what Dan Marino is to American Football: Maybe the best play maker ever not to win the big title. Never heard of him? Let’s try his stage name then: The second player in my series on play makers (more about the series here) is no other than “Zico”. [...]
The new Major League Baseball (MLB) season has just started. Aren’t you excited? No? You wait until October before you tune in? Ah, okay, fair enough. The MLB regular season has 162 games. Not in total, per team. That’s close to 5000 (!) games before the Playoffs begin. What’s the point in having so many [...]
Here’s a basic rule in marketing: Make it easy, convenient and enjoyable for your customers to buy from you. Anyone who does not agree? Let me tell you a story from one of my recent purchases: I just bought a pair of tickets for Wimbledon, the most important tennis tournament in the world. Actually the [...]
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