“The annual Cheese-Rolling has been cancelled because of too much success.” Sounds bizarre? Well read on and find out about the two optional approaches of scaling and becoming bigger vs. shortage on purpose – and why it is a great idea to carry on in case of failure.
People playing fantasy sports and doing routine jobs are often alike: Both think they could do a better job than the people in the really important positions. Both think they make better choices than their peers. And both are looking for a break from their boring routines. Here’s a “fantasy” on how to get real instead.
Mascots and logos of the 2012 London Olympics are bad as they do not support the brand. This article examines how a good mascot works by checking the example of the Phillie Phanatic. By the way it also looks at what a brand and brand personality are all about.
On Monday, May 17, 2010, the German public learned that Michael Ballack will not play at the 2010 World Cup and was in a state of shock immediately. This article analyzes the reactions of the public and the press on that day based on the famous change management model known as the “Five Stages of Grief” by Elisabeth Kübler-Ross.
Mario Balotelli is 19 years old and arguably one of the biggest young talents in European soccer for years. He is discriminated for the color of his skin and his style of behavior.
Key learnings: Discrimination kills diversity and young talents must be protected.
Second Thursday of the month – it’s time for the soccer playmaker series again. After discussing Zico who performed great at the World Cup in 1982 last month and Diego Maradona, who was hot in 1986, let’s move on to a star from the 1990 World Cup. Let’s start with a question: What do the […]
Why 80.000 people turn up at a hockey game, the creation of a new selling proposition, sticky messages and why there is no “Dislike Button” on Facebook.
Last Sunday: Third to last match day in the Italian soccer league, Serie A. At S.S. Lazio Rome’s home match against Inter Milan, Lazio fans started shouting “If you win we’ll beat you up”. The interesting thing about it: They were shouting at their own team! What was going on? To understand the Lazio fans […]
The first round of the NBA playoffs ended last week with some quite surprising results, notably in the Western Conference, where two of the top four seeded teams dropped out already. The top seeded team, the L.A. Lakers, made it to the second round, as usual lead by their biggest star Kobe Bryant, who score […]
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