The Cleveland Indians offer “Lunch and 3 Innings”: Watch a game for $15 and get a $10 voucher on top. Is this a good strategy? What the Indians miss: Rebates may be important part of your pricing strategy, but how can you expect your customers to show belief in your product if you don’t?
Andy Schleck lost the Tour De France because of a dropped chain and also in business, basic technology can be an important factor. The problem is that training programs usually start from a tool. That’s simply as much of the wrong approach as starting your marketing efforts from a product instead of a customer need.
Former champ Takeru Kobayashi was excluded from this year’s “Nathan’s Hot Dog Eating Contest” for not signing an exclusivity agreement. What a dumb move: In competitive eating and in your business, power has shifted. The people that can really make a difference will be scarcer, more powerful and more flexible in whom they work for.
When great sports stars like Lance Armstrong, Michael Schumacer or Tom Watson are coming close to the end of their careers, many people wonder if there will ever be someone coming who can match their achievements. In most cases there will be – and the same is true in business. No one is irreplaceable, but the one replacing will be a replacement, not a copy. Therefore, being able to accept differences is vital.
With George Steinbrenner, baseball lost a controversial, yet outstanding personality. And a very successful one, too: In the 37 years of his ownership, his investment in the New York Yankees yielded an average yearly rate of return of over 15%. Here are five lessons in entrepreneurship that can be learned from George Steinbrenner.
The official World Cup final is over, but did you know there is also an “unofficial” World Cup? And a world team ranking? Seems like we can’t live without measuring performance. In this post it is suggested to switch focus from evaluating to improving. The vision for a future organization is that we don’t care for measureable evaluations, but for how to improve.
Most people cannot accept the view of the job being a game. A job is too serious! Is it? Playing in a way is a serious approach, too, it just means trying out new approaches and, yes, taking some risks. Playing means pushing the boundaries a little further all the time and playing means improving. Are you ready for the game?
Just like the most successful soccer team do not only play beautiful or result oriented, here are five tips on how to make your presentations nice looking and effective at the same time.
Not only does this article explain how a “Mexican Wave” or “La Ola” is created in stadiums, it also uses this analogy to explain why the old broadcasting model of marketing communications is dying and why the business models of Facebook and Twitter’s are so successful: It’s all because of the waves!
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