Why are teams waiting until their down in the very last seconds of a match before they consider playing riskier? Here’s why risk is not bad, why it always comes with an opportunity and how to manage the trade off.
When you go to a MLB or NFL game, it is obvious that the franchises do all they can to earn more money. So do we in our jobs, but apparently we do all we can to hide this fact in our customer relationships. Here’s why we should change that approach.
Why is stadium parking so expensive? Probably because of the lack of alternatives. In the end it boils down to a classical question: Satisfy the customers by adding costly options or not.
The Qatar bid to host the FIFA World Cup in 2022 probably won’t go through because of the small size of the country. Ironically, this “compactness” has been a major selling point in their campaign. Here’s more about consumer insights, marketing misconceptions and why partnering is good.
A recent report shows that single game ticket buyers have a better game day experience than season ticket holders as for them it is unique and fresh. In our jobs we all have season tickets to regular meetings, jour fixes and monthly reports. Here’s how to make them unique and fresh, too.
A golden rule in boxing is that if you don’t force a knock out, it will come by itself. Top performers need less clear targets than others. They need to be trusted, a sense of purpose and an environment with a lot of freedom instead.
The “derby boycott” I recently discussed raised the question in me what relationship there is between highly involved fans and a brand. Here’s why customers are more and more becoming part of products and, as a result of this, companies have to give away some control to their customers if they want to be successful.
Fans of German Bundesliga team Borussia Dortmund will boycott their team’s match against arch-rivals Schalke 04 because they do not support the rising ticket prices anymore. Like soccer clubs, you may choose your customers. Here’s how going for the short-term profit can put your business at risk.
Head & Shoulders just bought an insurance contract for Pittsburgh Steelers’ strong safety Troy Polamalu, the man with the longest hair in the NFL. Here’s a simple creativity technique that helps you to come up with ideas like this one.
Add to your favorites
Subscribe to RSS Feed
Become fan on Facebook
Twitter
Facebook
LinkedIn
Xing