Business Game Time

Here’s what the difference between Federer-, Nadal- and Djokovic-type managers is and why you should hire more of the latter ones.

Filed under: tennis by Johannes
1 Comment » Tagged with: advertising • agility • andy murray • bacardi • credit suisse • difference • djokernole • endorsement • feeling • flushing meadows • forbes • giorgio armani • hard work • hiring • ivan lendl • jimmy connors • john mcenroe • magic • mainstream compatibility • mercedes-benz • mock • new york • nick bollettieri • nike • novak djokovic • perfectionist • power • rafael nadal • recruiting • roger federer • rolex • serbia • sergio tacchini • switzerland • tennis • twitter • us open • watches

Head & Shoulders just bought an insurance contract for Pittsburgh Steelers’ strong safety Troy Polamalu, the man with the longest hair in the NFL. Here’s a simple creativity technique that helps you to come up with ideas like this one.

Filed under: (american) football by Johannes
No Comments » Tagged with: (american) football • advertising • celebrities • collective bargaining agreement • commercials • consumer goods • creativity technique • fmcg • gillette stadium • hair • head & shoulders • head and shoulders • insurance • linking of attributes • nfl • official shampoo • pittsburgh steelers • pro-bowler • procter & gamble • procter and gamble • product attributes • product relationship • season • sponsor • sponsorship • strong safety • trademark • troy polamalu • troyshair.com • unemotional • unexpectedness • uniqueness

Like Priceline.com, the Florida panthers are asking their customers to name their price for a season ticket and will either accept or reject it. Why is it so tough for marketers to set the right price for entertainment products? Maybe because they don’t understand the social value of entertainment!

Filed under: (ice) hockey by Johannes
1 Comment » Tagged with: (ice) hockey • accept • advertising • basic theory of pricing • british • capture value • competition • credit cards • customers • design • disconnect • donation • download • emotional value • entertainment • etymology • florida panthers • ideas • incremental cost • information • music business • music industry • music videos • name your price campaign • nhl • optimization • optimum • potential • price differentiation • price setting • priceline.com • pricing • radiohead • record labels • reject • rock band • season ticket • sharing • simplistic • social factor • splits • st. louis blues • superfans • the perfect plan • travel industry • utility • vacation • value perceived • youtube

The playoffs in the best basketball league in the world, the NBA, just started last Saturday. For that occasion, the NBA put together an advertising video that combines parts from player interviews. The main theme of the video is “Focus”. Focus is not only a good idea when you are playing in the NBA playoffs [...]

Filed under: basketball by Johannes
No Comments » Tagged with: advertising • amare stoudemire • chauncey billups • dwight howard • dwyane wade • focus • inspiration • kevin garnett • lebron james • nba • players • playoffs • text • transcript • video

The new Major League Baseball (MLB) season has just started. Aren’t you excited? No? You wait until October before you tune in? Ah, okay, fair enough. The MLB regular season has 162 games. Not in total, per team. That’s close to 5000 (!) games before the Playoffs begin. What’s the point in having so many [...]

Filed under: baseball by Johannes
1 Comment » Tagged with: advertising • ball park • baseball • dilution • extension • games • hotdog • ideas • importance • innovation • major league baseball • mlb • nfl • playing it safe • playoffs • regular season • risk • shortening of supply • soccer (football) • ticket sales • unimportant

Ever wondered what an NFL player would do during the off season? Well, the Super Bowl took place two and a half weeks ago, so this is probably the most boring time of the year for football players. Time for them to go to concerts, tape a new advertising, look for girl friends or just [...]

Filed under: (american) football by Johannes
3 Comments » Tagged with: (american) football • advertising • advertising contracts • brand • chad johnson • chad ochocinco • cincinnati • cincinnati bengals • commercial • comunication • dan schawbel • david beckham • different • ego • england • entertainment • facebook • fans • followers • fun • iphone • iphone app • jersey number • live journal • live video journal • los angeles • motorola • name • nfl • off season • personal brand • personal branding • pro bowl • real madrid • reebok • share • sharing • shy • soccer (football) • social media • spice girls • super bowl • twitter • unique • web 2.0 • wide receiver

Just a few hours ago, Super Bowl 44 was played at Sun Life Stadium in South Florida. The stadium was build in 1987, since then it has been called Joe Robbie Stadium, Pro Player Park, Pro Player Stadium, Dolphins Stadium, Dolphin Stadium, Land Shark Stadium and now finally Sun Life Stadium. The recent deal with [...]

Filed under: (american) football by Johannes
2 Comments » Tagged with: advertising • arlington • cheddar explosion • cowboys stadium • creativity • dallas cowboys • demolition • dolphin stadium • dolphins stadium • efficiency • emotion • exclusivity • florida • guerrilla marketing • implosion • joe robbie stadium • kraft foods • land shark stadium • pro player park • pro player stadium • product relationship • reach • sponsor • sponsoring • sponsorship • sponsorship value • sun life • sun life stadium • super bowl • texas • texas stadium

I hope you all had a great Christmas break. “Boxing Day” is not the day of the heavy-weight title fight, it is the name for December 26 in the UK. That’s a bank holiday coming right after Christmas, extending the Christmas break by one day. It is also a traditional matchday for the English Premier [...]

Filed under: boxing, soccer (football) by Johannes
No Comments » Tagged with: advertising • boxing • boxing day • guerila marketing • nfl • premier league • promotion • soccer (football) • target audience