Business Game Time

A lesson to learn from Steve Jobs: Why a great radical innovation has the potential to truly change the game.

Filed under: skiing, track and field by Johannes
No Comments » Tagged with: apple • athletics • development • dick forsbury • flop • game changer • high jump • innovation • iphone • itunes • jan boklöv • radical innovation • ski jumping • smart phone • steve jobs • straddle • style points • track and field • use case • user needs • v-style

So there are two possible positive effects of an idea: It is implemented or it inspires someone. If the latter is the case, we should care less about where it came from and more about spreading it.

Filed under: (american) football by Johannes
No Comments » Tagged with: (american) football • apple • bazerman • copy • copycat • creativity • escrow account • expose • forgetting • idea • ideation • information • inspiration • j.k. sebenius • karl-theodor zu guttenberg • kristi dosh • lockout • m.a. wheeler • malhotra • national football league • new york times • nfl • nfl lockout • original • originality • overload • patenting • patents • plagiarism • pulse network • samsung • seth godin • sports buzz • twitter

The “derby boycott” I recently discussed raised the question in me what relationship there is between highly involved fans and a brand. Here’s why customers are more and more becoming part of products and, as a result of this, companies have to give away some control to their customers if they want to be successful.

Filed under: soccer (football) by Johannes
No Comments » Tagged with: acceptance • apple • borussia dortmund • boycott • brand • brand relationship • bundesliga • choice • colorful • community • connect • connection • control • critical mass • cult brands • customers • dedication • derby • derby boycott • devotion • dictate • douglas atkin • emotional behavior • facebook • fanaticism • fandom • fans • fascination • fc schalke 04 • fc st. pauli • followership • fred wiersema • germany • groups • interaction • involvement • iphone • loss of control • mark zuckerberg • membership • metcalfe’s law • michael treacy • nokia • ownership • perceived value • pricing strategy • product • religion • rituals • rivalry • rivals • self-confidence • seth godin • soccer (football) • social links • social networks • sociological • sociology • starbucks • stickiness • support • supporters • the culting of brands • ticket prices • tickets • value dimensions • value perceived • violence • web 2.0

Just like the most successful soccer team do not only play beautiful or result oriented, here are five tips on how to make your presentations nice looking and effective at the same time.

Filed under: soccer (football) by Johannes
No Comments » Tagged with: apple • argentina • beach • beautiful • brazil • carlos dunga • chip heath • coach • content • copacabana • dan heath • diego armando maradona • diego maradona • documentation • esthetics • european teams • fancy • fifa world cup • garr reynolds • germany • heath brothers • imperfect • joga bonito • learn • made to stick • meeting room • message • pecha kucha • pendulum • play • power point • powerpoint • presentation style • presentation zen • presentations • public • reduce • result orientation • ronaldinho • schönspieler • seth godin • slide deck • soccer (football) • south america • spain • steve jobs • tactics • the netherlands • try • watch • words

Just like coaches try to mislead their opponents prior to the World Cup, Apple does the same with controlled information leaks. How can giving away false information on purpose support a product launch?

Filed under: soccer (football) by Johannes
1 Comment » Tagged with: alex ferguson • apple • apple ipad • buzz • champions league • cheap • communication • competition • conjoint analysis • discourage • fans • fifa world cup • image • information leaks • injury • innovator • inventor • ipad pricing • john martellaro • journalists • kickoff • market research • media coverage • on purpose • opponents • preparation • price range • product launch • rumors • secret • senior marketing manager • soccer (football) • south africa • surprise • tactics • training camp • wall street journal • wayne rooney • winter sports • wrong information