Risks of customer loyalty: The River Plate riots
What we can learn from the riots that broke out after River Plate Buenos Aires was relegated: The risks of customer loyalty.
What we can learn from the riots that broke out after River Plate Buenos Aires was relegated: The risks of customer loyalty.
While it was an unusual, unexpected decision by FIFA to host the 2022 World Cup at Qatar, from a purely economical perspective, it may be one that makes sense. Here’s why.
Pre-game shows on TV add emotion and have become a product themselves. Here’s why they work and what can be learned from the TV stations.
Martin Palermo, “El Loco” – the crazy one – finally played at a World Cup and even scored a goal. What a ride his career has been! It’s a wonderful story about how optimism and hard work can get you anywhere, no matter how big the obstacles you have to overcome on the way there are.
A few weeks ago I was sitting in a Argentinian restaurant in Antwerp, Belgium on a cold winter night. While I was eating my wonderful steak, my eyes wandered along the memorabilia on the walls. One item caught my attention: A poster with the picture of a former soccer player and just two words written […]