Business Game Time

What we can learn from the riots that broke out after River Plate Buenos Aires was relegated: The risks of customer loyalty.

Filed under: soccer (football) by Johannes
No Comments » Tagged with: 1978 • alfredo di stefano • argentina • b2b • belgrano de cordoba • boca juniors • brand loyaly • buenos aires • business-to-business • club atletico huracan • club atletico river plate • concession stands • copa américa • copa libertadores • customer loyalty • daniel passarella • disappointment • drop height • dynamic • el monumental • expectations • fairness • fifa world cup • gabriel batistuta • height of drop • information • involvement • los borrachos del tablon • mario kempes • millionarios • mistake • nacional b • performance • quilmes atletico club • real madrid • relegation • river plate • satisfaction • severity • soccer (football) • social bond • social media • trust

While it was an unusual, unexpected decision by FIFA to host the 2022 World Cup at Qatar, from a purely economical perspective, it may be one that makes sense. Here’s why.

Filed under: soccer (football) by Johannes
3 Comments » Tagged with: 2018 • 2022 • 2022 world cup • atlanta • atmosphere • bid • boca juniors • campaign • celtic glasgow • coca-cola • conspiracy theories • decision • england • fenerbahce istanbul • fifa • fifa executive committee • fifa world cup • galatasaray istanbul • germany • glasgow rangers • host • hosting • india • market • marketing • middle east • monopoly • natural resources • olympic games • product • qatar 2022 • reach • riverplate • russia • soccer (football) • south africa • spain • the netherlands • tournament • untapped • world cup final

Pre-game shows on TV add emotion and have become a product themselves. Here’s why they work and what can be learned from the TV stations.

Filed under: (american) football by Johannes
No Comments » Tagged with: (american) football • advertising time • attachment • augmented product • boca juniors • buenos aires • buildup • business-to-business • differentiator • emotion • emotions • expected product • extension • generic product • idea • model • nfl • philip kotler • pre-game show • product levels • river plate • soccer (football) • superclásico • technical • tension • tv • tv station

Martin Palermo, “El Loco” – the crazy one – finally played at a World Cup and even scored a goal. What a ride his career has been! It’s a wonderful story about how optimism and hard work can get you anywhere, no matter how big the obstacles you have to overcome on the way there are.

Filed under: soccer (football) by Johannes
No Comments » Tagged with: 3 penalties missed • acl • albiceleste • angel di maría • anterior cruciate ligament of the knee • argentina • big stage • boca juniors • broken lag • buenos aires • carlos tévez • claude makélélé • colo colo • colombia • colón de santa fe • copa américa • copa libertadores • couth africa • cup • deportivo alaves • diego armando maradona • diego maradona • diego milito • diver • el loco • el monumental • el optimista del gol • el titan • estenban cambiasso • fifa world cup • goals • gonzalo higuain • greece • guinness book of records • happy end • hard work • independiente • intercontinental cup • javier pastore • javier zanetti • kun agüero • la bombonera • league • lionel messi • luís figo • martín palermo • maxi rodríguez • national team • optimism • overcome obstacles • penalty • peru • platense • qualifier • raúl • real betis • real madrid • river plate • roberto carlos • sergio agüero • soccer (football) • spain • the crazy one • the optimist of the goal • the titan • three penalties missed • vélez sársfield • villareal

A few weeks ago I was sitting in a Argentinian restaurant in Antwerp, Belgium on a cold winter night. While I was eating my wonderful steak, my eyes wandered along the memorabilia on the walls. One item caught my attention: A poster with the picture of a former soccer player and just two words written […]

Filed under: soccer (football) by Johannes
4 Comments » Tagged with: 1986 • alcohol • antwerp • argentina • azteka stadium • belgium • boca juniors • buenos aires • che guevara • cheating • cocaine • cuba • curiosity • d10s • dancing with the stars • diego armando maradona • diego maradona • england • fascinate • fascination • fidel castor • fifa world cup • forbidden fruit • god • hand of god • head coach • hepatitis • hugo chavez • italy • journalists • luxury • marketing • mastery • mexico • mystique • peter shilton • play maker • power • prestige • rehab • sally hogshead • soccer (football) • steak • taxes • vice