Business Game Time

When you go to a MLB or NFL game, it is obvious that the franchises do all they can to earn more money. So do we in our jobs, but apparently we do all we can to hide this fact in our customer relationships. Here’s why we should change that approach.

Filed under: (american) football, baseball by Johannes
1 Comment » Tagged with: baseball • Bronx • commitment • cowboys stadium • customer relationship • customers • dallas cowboys • deal • earn money • entertainment • honesty • major league baseball • mlb • new yankee stadium • new york city • new york yankees • nfl • playoffs • pricing • simplify • straight forward • team marketing report • tickets

Just a few hours ago, Super Bowl 44 was played at Sun Life Stadium in South Florida. The stadium was build in 1987, since then it has been called Joe Robbie Stadium, Pro Player Park, Pro Player Stadium, Dolphins Stadium, Dolphin Stadium, Land Shark Stadium and now finally Sun Life Stadium. The recent deal with [...]

Filed under: (american) football by Johannes
2 Comments » Tagged with: advertising • arlington • cheddar explosion • cowboys stadium • creativity • dallas cowboys • demolition • dolphin stadium • dolphins stadium • efficiency • emotion • exclusivity • florida • guerrilla marketing • implosion • joe robbie stadium • kraft foods • land shark stadium • pro player park • pro player stadium • product relationship • reach • sponsor • sponsoring • sponsorship • sponsorship value • sun life • sun life stadium • super bowl • texas • texas stadium