Business Game Time

Fans of German Bundesliga team Borussia Dortmund will boycott their team’s match against arch-rivals Schalke 04 because they do not support the rising ticket prices anymore. Like soccer clubs, you may choose your customers. Here’s how going for the short-term profit can put your business at risk.

Filed under: soccer (football) by Johannes
6 Comments » Tagged with: attractiveness • borussia dortmund • boycott • broadcast income • bundesliga • cheap • choice • christian seifert • colorful • core value • customer groups • customers • derby • english premier league • existing customer base • fan clubs • fan orientation • fans • fascination • fc schalke 04 • germany • kpi's • management positions • match-day revenues • nfl • product • reporting periods • residence times • risk • rivalry • rivals • short term profits • silent • soccer (football) • sponsorship receipts • support • supporters • ticket prices • tickets • veltins arena