Marketing and Complexity: It’s not so easy, after all
Why marketing is not as easy as it seems and why McLaren won the race in Shanghai.
Why marketing is not as easy as it seems and why McLaren won the race in Shanghai.
When things go wrong, a scapegoat must be identified. A pattern that is tough to break. Here’s how stamina and a motivated team can help to overcome it – Fernando Alonso showed the way after losing the World Championship to Sebastian Vettel.
When great sports stars like Lance Armstrong, Michael Schumacer or Tom Watson are coming close to the end of their careers, many people wonder if there will ever be someone coming who can match their achievements. In most cases there will be – and the same is true in business. No one is irreplaceable, but the one replacing will be a replacement, not a copy. Therefore, being able to accept differences is vital.
Michael Schumacher, the most successful driver in Formula 1 history, just made his comeback, aged 41. Whatever his reasons may have been (I touched the topic of comebacks in sports before when talking about Evgeni Plushenko here and here), his performance was solid, finishing in 6th place. He is now racing for the “Mercedes GP” [...]