Business Game Time

A lesson to learn from Steve Jobs: Why a great radical innovation has the potential to truly change the game.

Filed under: skiing, track and field by Johannes
No Comments » Tagged with: apple • athletics • development • dick forsbury • flop • game changer • high jump • innovation • iphone • itunes • jan boklöv • radical innovation • ski jumping • smart phone • steve jobs • straddle • style points • track and field • use case • user needs • v-style

The “derby boycott” I recently discussed raised the question in me what relationship there is between highly involved fans and a brand. Here’s why customers are more and more becoming part of products and, as a result of this, companies have to give away some control to their customers if they want to be successful.

Filed under: soccer (football) by Johannes
No Comments » Tagged with: acceptance • apple • borussia dortmund • boycott • brand • brand relationship • bundesliga • choice • colorful • community • connect • connection • control • critical mass • cult brands • customers • dedication • derby • derby boycott • devotion • dictate • douglas atkin • emotional behavior • facebook • fanaticism • fandom • fans • fascination • fc schalke 04 • fc st. pauli • followership • fred wiersema • germany • groups • interaction • involvement • iphone • loss of control • mark zuckerberg • membership • metcalfe’s law • michael treacy • nokia • ownership • perceived value • pricing strategy • product • religion • rituals • rivalry • rivals • self-confidence • seth godin • soccer (football) • social links • social networks • sociological • sociology • starbucks • stickiness • support • supporters • the culting of brands • ticket prices • tickets • value dimensions • value perceived • violence • web 2.0

Ever wondered what an NFL player would do during the off season? Well, the Super Bowl took place two and a half weeks ago, so this is probably the most boring time of the year for football players. Time for them to go to concerts, tape a new advertising, look for girl friends or just [...]

Filed under: (american) football by Johannes
3 Comments » Tagged with: (american) football • advertising • advertising contracts • brand • chad johnson • chad ochocinco • cincinnati • cincinnati bengals • commercial • comunication • dan schawbel • david beckham • different • ego • england • entertainment • facebook • fans • followers • fun • iphone • iphone app • jersey number • live journal • live video journal • los angeles • motorola • name • nfl • off season • personal brand • personal branding • pro bowl • real madrid • reebok • share • sharing • shy • soccer (football) • social media • spice girls • super bowl • twitter • unique • web 2.0 • wide receiver