Business Game Time

Just like coaches try to mislead their opponents prior to the World Cup, Apple does the same with controlled information leaks. How can giving away false information on purpose support a product launch?

Filed under: soccer (football) by Johannes
1 Comment » Tagged with: alex ferguson • apple • apple ipad • buzz • champions league • cheap • communication • competition • conjoint analysis • discourage • fans • fifa world cup • image • information leaks • injury • innovator • inventor • ipad pricing • john martellaro • journalists • kickoff • market research • media coverage • on purpose • opponents • preparation • price range • product launch • rumors • secret • senior marketing manager • soccer (football) • south africa • surprise • tactics • training camp • wall street journal • wayne rooney • winter sports • wrong information