Marketing and Complexity: It’s not so easy, after all
Why marketing is not as easy as it seems and why McLaren won the race in Shanghai.
Why marketing is not as easy as it seems and why McLaren won the race in Shanghai.
While it was an unusual, unexpected decision by FIFA to host the 2022 World Cup at Qatar, from a purely economical perspective, it may be one that makes sense. Here’s why.
The NBA banned Athletic Propulsion Labs’ Concept 1 shoe because it creates an “unfair competitive advantage”. The way APL turned this into sales success shows how to deal with market entry barriers by breaking market rules.
The Cleveland Indians offer “Lunch and 3 Innings”: Watch a game for $15 and get a $10 voucher on top. Is this a good strategy? What the Indians miss: Rebates may be important part of your pricing strategy, but how can you expect your customers to show belief in your product if you don’t?
Not only does this article explain how a “Mexican Wave” or “La Ola” is created in stadiums, it also uses this analogy to explain why the old broadcasting model of marketing communications is dying and why the business models of Facebook and Twitter’s are so successful: It’s all because of the waves!
Mascots and logos of the 2012 London Olympics are bad as they do not support the brand. This article examines how a good mascot works by checking the example of the Phillie Phanatic. By the way it also looks at what a brand and brand personality are all about.
Why 80.000 people turn up at a hockey game, the creation of a new selling proposition, sticky messages and why there is no “Dislike Button” on Facebook.
Here’s a basic rule in marketing: Make it easy, convenient and enjoyable for your customers to buy from you. Anyone who does not agree? Let me tell you a story from one of my recent purchases: I just bought a pair of tickets for Wimbledon, the most important tennis tournament in the world. Actually the […]
A few weeks ago I was sitting in a Argentinian restaurant in Antwerp, Belgium on a cold winter night. While I was eating my wonderful steak, my eyes wandered along the memorabilia on the walls. One item caught my attention: A poster with the picture of a former soccer player and just two words written […]