Business Game Time

The Cleveland Indians offer “Lunch and 3 Innings”: Watch a game for $15 and get a $10 voucher on top. Is this a good strategy? What the Indians miss: Rebates may be important part of your pricing strategy, but how can you expect your customers to show belief in your product if you don’t?

Filed under: baseball by Johannes
No Comments » Tagged with: activating new customers • albert belle • attendance • baseball • belief in the product • charles nagy • chicago white sox • cleveland • cleveland indians • community • convenience • creativity • critical mass • demand • facebook • giffen goods • identification • jacobs field • jim thome • kenny lofton • lunch and 3 innings • lunch and three innings • manny ramirez • marketing • merchandising • metcalfe's law • mlb • offer • omar vizquel • orel hershiser • playoffs • price • price reduction • price sensitivity • pricing • progressive field • purchasing decision • rebate • rebuilding • roberto alomar • sandy alomar jr. • self-esteem • social event • tribe • value perceived • voucher • world series

Sunday saw the big soccer game in Northern England: Manchester United vs. Liverpool FC (final result: 2-1). One of the biggest rivalries in the English Premier League. The “Red Devils” vs. “The Reds”. However not everybody in the stadium was dressed in red: A lot of Manchester United (“ManU”) supporters are currently wearing a green […]

Filed under: soccer (football) by Johannes
No Comments » Tagged with: brand • brand value • capital investment • christiano ronaldo • culture • discounted cash flow • ebitda • england • enterprise value • entrance fees • evaluation • forbes • franchising • green and gold • heritage • illegal streaming • investment • liverpool fc • malcolm glazer • manchester united • media related revenue • merchandising • music industry • nfl • pay tv • premier league • price earnings ratio • red devils • red knights • reds • sales price • scarf • soccer (football) • sponsorship • takeover bid • tampa bay buccaneers • vanity