Business Game Time

Like Priceline.com, the Florida panthers are asking their customers to name their price for a season ticket and will either accept or reject it. Why is it so tough for marketers to set the right price for entertainment products? Maybe because they don’t understand the social value of entertainment!

Filed under: (ice) hockey by Johannes
No Comments » Tagged with: (ice) hockey • accept • advertising • basic theory of pricing • british • capture value • competition • credit cards • customers • design • disconnect • donation • download • emotional value • entertainment • etymology • florida panthers • ideas • incremental cost • information • music business • music industry • music videos • name your price campaign • nhl • optimization • optimum • potential • price differentiation • price setting • priceline.com • pricing • radiohead • record labels • reject • rock band • season ticket • sharing • simplistic • social factor • splits • st. louis blues • superfans • the perfect plan • travel industry • utility • vacation • value perceived • youtube