Business Game Time

While it was an unusual, unexpected decision by FIFA to host the 2022 World Cup at Qatar, from a purely economical perspective, it may be one that makes sense. Here’s why.

Filed under: soccer (football) by Johannes
3 Comments » Tagged with: 2018 • 2022 • 2022 world cup • atlanta • atmosphere • bid • boca juniors • campaign • celtic glasgow • coca-cola • conspiracy theories • decision • england • fenerbahce istanbul • fifa • fifa executive committee • fifa world cup • galatasaray istanbul • germany • glasgow rangers • host • hosting • india • market • marketing • middle east • monopoly • natural resources • olympic games • product • qatar 2022 • reach • riverplate • russia • soccer (football) • south africa • spain • the netherlands • tournament • untapped • world cup final

Mascots and logos of the 2012 London Olympics are bad as they do not support the brand. This article examines how a good mascot works by checking the example of the Phillie Phanatic. By the way it also looks at what a brand and brand personality are all about.

Filed under: baseball, misc by Johannes
1 Comment » Tagged with: baseball • beijing • beijing 2008 • bracelets • brand • brand identity prism • brand personality • david a. aaker • david buck • david montgomery • david ogilvy • fans • father of advertising • jean-noel kapferer • liberty bell • logo • logos • london • london 2012 • london taxi • major league baseball • mandeville • marketing • mascot • mascots • mlb • olympic games • olympic rings • olympic stadium • paralympic games • philadelphia phillies • phillie phanatic • physique • picture of the recipient • picture of the sender • reflection • relationship • rocky balboa • soul • spirit • support • symbol • teletubbies • the new strategic brand management • visual symbols • wenlock