Why Qatar?!
While it was an unusual, unexpected decision by FIFA to host the 2022 World Cup at Qatar, from a purely economical perspective, it may be one that makes sense. Here’s why.
While it was an unusual, unexpected decision by FIFA to host the 2022 World Cup at Qatar, from a purely economical perspective, it may be one that makes sense. Here’s why.
Mascots and logos of the 2012 London Olympics are bad as they do not support the brand. This article examines how a good mascot works by checking the example of the Phillie Phanatic. By the way it also looks at what a brand and brand personality are all about.