How the Golden State Warriors’ season tickets promotion shows what a great value offering can look like: A consistent high overall level of quality, outstanding efforts in customer interaction, an emotional connection and integrity.
Bobby Cox, the most rejected MLB manager of all time, just retired. His leadership lesson: Show unequivocal support to your team, protect them and create a work environment that enables the team to deliver their best.
When you go to a MLB or NFL game, it is obvious that the franchises do all they can to earn more money. So do we in our jobs, but apparently we do all we can to hide this fact in our customer relationships. Here’s why we should change that approach.
The Cleveland Indians offer “Lunch and 3 Innings”: Watch a game for $15 and get a $10 voucher on top. Is this a good strategy? What the Indians miss: Rebates may be important part of your pricing strategy, but how can you expect your customers to show belief in your product if you don’t?
The first round of the NBA playoffs ended last week with some quite surprising results, notably in the Western Conference, where two of the top four seeded teams dropped out already. The top seeded team, the L.A. Lakers, made it to the second round, as usual lead by their biggest star Kobe Bryant, who score [...]
The playoffs in the best basketball league in the world, the NBA, just started last Saturday. For that occasion, the NBA put together an advertising video that combines parts from player interviews. The main theme of the video is “Focus”. Focus is not only a good idea when you are playing in the NBA playoffs [...]
The new Major League Baseball (MLB) season has just started. Aren’t you excited? No? You wait until October before you tune in? Ah, okay, fair enough. The MLB regular season has 162 games. Not in total, per team. That’s close to 5000 (!) games before the Playoffs begin. What’s the point in having so many [...]
Soon the new MLB season will start, so let’s warm up with some baseball action from a place where the bat is already swung: In Cuba, the playoffs have already started three weeks ago. And since the first round, a video spreads virally on the web that probably some of you already have seen by [...]
A quiet time in the sports year: The soccer leagues in Europe are either taking a winter break or postponing most of their matches due to heavy snow and NBA and NHL are early in the season. The only big league really heating up is the NFL, where the playoffs started this weekend. So for [...]
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