Business Game Time

Head & Shoulders just bought an insurance contract for Pittsburgh Steelers’ strong safety Troy Polamalu, the man with the longest hair in the NFL. Here’s a simple creativity technique that helps you to come up with ideas like this one.

Filed under: (american) football by Johannes
No Comments » Tagged with: (american) football • advertising • celebrities • collective bargaining agreement • commercials • consumer goods • creativity technique • fmcg • gillette stadium • hair • head & shoulders • head and shoulders • insurance • linking of attributes • nfl • official shampoo • pittsburgh steelers • pro-bowler • procter & gamble • procter and gamble • product attributes • product relationship • season • sponsor • sponsorship • strong safety • trademark • troy polamalu • troyshair.com • unemotional • unexpectedness • uniqueness

Just a few hours ago, Super Bowl 44 was played at Sun Life Stadium in South Florida. The stadium was build in 1987, since then it has been called Joe Robbie Stadium, Pro Player Park, Pro Player Stadium, Dolphins Stadium, Dolphin Stadium, Land Shark Stadium and now finally Sun Life Stadium. The recent deal with […]

Filed under: (american) football by Johannes
No Comments » Tagged with: advertising • arlington • cheddar explosion • cowboys stadium • creativity • dallas cowboys • demolition • dolphin stadium • dolphins stadium • efficiency • emotion • exclusivity • florida • guerrilla marketing • implosion • joe robbie stadium • kraft foods • land shark stadium • pro player park • pro player stadium • product relationship • reach • sponsor • sponsoring • sponsorship • sponsorship value • sun life • sun life stadium • super bowl • texas • texas stadium