Chelsea’s winning strategy: A SWOT analysis
This year’s UEFA Champions League Final between Bayern Munich and Chelsea FC ignited a lot of discussion on whether or not Chelsea’s ultra defensive approach in the final (as well as in the semi-finals against Barcelona) was a clever and effective strategy or simply the death of soccer.
This post uses the tool of SWOT analysis to show that Chelsea’s success wasn’t a result of luck, but of good strategic analysis and execution.