Business Game Time

To punish them for fan riots in an earlier game, soccer club Dynamo Dresden was not allowed to have any fans in their stadium for one match. Here’s how they managed to still sell out the stadium and create a strong bond with their fans – plus a team building approach you won’t find in the text books.

Filed under: soccer (football) by Johannes
No Comments » Tagged with: 2. bundesliga • ban • bonding • borussia dortmund • bundesliga • cup • dfb • dfb pokal • dynamo dresden • eintracht Frankfurt • enemy • fc ingolstadt • germany • ghost match • group dynamics • joint opponent • military service • mission • negative • occupy wall street • positive • protest movement • pyrotechnics • riots • soccer (football) • sold out • spectators • team building • vision

Here’s a basic rule in marketing: Make it easy, convenient and enjoyable for your customers to buy from you. Anyone who does not agree? Let me tell you a story from one of my recent purchases: I just bought a pair of tickets for Wimbledon, the most important tennis tournament in the world. Actually the [...]

Filed under: tennis by Johannes
2 Comments » Tagged with: access • all england lawn tennis and croquet club • all england lawn tennis championship • brand • centre court • choice • complicated • convenience • conversation • customer engagement • engagament • gold dust • identification • international reply coupon • internet based commerce • involvement • marketing • myth • order form • outside court • public ballot • social media • sold out • tennis • tickets • tournament • tradition • wimbledon