52% of men would prefer watching their team lift the Champions League trophy at the stadium to having a romantic date with supermodel Adriana Lima. This post does not tell you why men are like that, but it shows why comparisons like the one above are such a powerful tool.
How the Golden State Warriors’ season tickets promotion shows what a great value offering can look like: A consistent high overall level of quality, outstanding efforts in customer interaction, an emotional connection and integrity.
User-generated content explained – and why it is a question of your internal capabilities, of your processes, of your flexibility and of your will to improve.
With LeBron James and the Miami Heat starting the season as favorites, here’s an analysis why the labor market in the NBA is fairer than the one you’re on and how companies can use this to gain a competitive edge.
World Champion coach Franz Beckenbauer used to tell his teams: “Just go out and play soccer!”. Here’s how less planning and more trust in the people can safe resources and motivate.
Why is stadium parking so expensive? Probably because of the lack of alternatives. In the end it boils down to a classical question: Satisfy the customers by adding costly options or not.
The Qatar bid to host the FIFA World Cup in 2022 probably won’t go through because of the small size of the country. Ironically, this “compactness” has been a major selling point in their campaign. Here’s more about consumer insights, marketing misconceptions and why partnering is good.
Why does it seem like soccer matches pick up speed after half time? It’s all about sense of urgency, better understanding, confidence and risk taking. Here are two ideas how to use this for improving meetings: The “22 minute meeting” and moving the half time up.
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